BUSINESS

ZAMBIAN BREWERIES SHOWCASES NATIONAL BEER AT WORLD’S LARGESTTOURISM FAIR

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The nation’s iconic Mosi lager will be showcased this week at the ITB Berlin travel trade show in Germany

The nation’s iconic Mosi lager will be showcased this week at the ITB Berlin travel trade show in Germany

Lusaka, Zambia – The nation’s iconic Mosi lager will be showcased this week at the ITB Berlin travel trade show in Germany, a country renowned for its love of beer. Zambian Breweries has donated Mosi Lager and its affordable Eagle Lager to the Zambian Tourism Agency which will feature at show, the world’s largest tourism fair that takes place between March 7-11 in Germany’s capital city.

The beer exhibited will be part of the Zambian line-up, the agency participating as convention and culture partners under the theme ‘Take A Piece of Zambia With You’.
Zambia will be displaying some of the best sites, sounds and cultural heritage the country has to offer to the world and will be asking visitors to take Zambia with them.
The beer featured will form part of Zambia Culture Day which will be held on March 11. Visitors to this event will be treated to local cuisine that will be perfectly complemented by Mosi Lager and Eagle Lager. “We are pleased to show our support for Zambia’s participation in ITB Berlin by donating cases of our locally produced beer. We hope that visitors will enjoy our proudly produced Zambian beer,” said Zambian Breweries’ country director Jose Moran.

The ITB Berlin will be attended by 10,000 organisations from 180 countries and is set to attract more than 100,000 visitors daily to Berlin. It provides an opportunity for people to buy and sell different tourism products and services besides interacting and striking travel deals aimed at attracting visitors. This year’s trade show will be the second time Zambia has taken part as a convention and culture partner.

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