ZAMBEEF TARGETS TRAVELLERS WITH NEW OUTLET

Clean, modern facilities attract discerning customers

Zambeef’s new butchery in Chisamba, overseen by Manager Violet Mulonda and her eight staff.

Zambeef Products has opened a new butchery and retail outlet on the Great North Road in Chisamba, close to the company’s main operational base at Huntley Farm.

The strategic move aims to attract travellers on the busy main road between Lusaka and the Copperbelt, as well as serving the growing population of workers and their families in the area.

In addition to convenient purchase of meat, dairy and egg products, motorists are able to stop at the store and buy Zambeef’s range of refreshments including Zamjuice milk blends, ZamSip drinking yoghurts and fresh milk, as well as bread.

Commenting on the growth of the company’s retail division, Zambeef Products Chief Executive Officer Francis Grogan said: “Consumers are demanding higher quality meat, better hygiene standards and more value for money,” said Zambeef Products Chief Executive Officer Francis Grogan. “For these reasons Zambeef has become the supplier of choice for households throughout the country, who recognise that benefits brought by Zambeef’s international standards of food hygiene and meat handling procedures.”

The company has 121 retail outlets across Zambia, along with three wholesale depots.

In addition to selling beef, chicken and pork products, the shops sell eggs, milk and other dairy products, along with mealie meal.

The company is rolling out a programme of shop refurbishments nationwide, installing state-of-the art cold rooms, hygienic stainless steel counters and clean modern tiling and design.

Zambeef’s commitment to working with local suppliers means consumers are assured of fresh, quality products that also benefit Zambia’s economy and help support rural livelihoods, added Mr Grogan.