BUSINESS

ZAMBEEF OPENS BUTCHERY NUMBER 122

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Clean, modern facilities attract discerning customers

Zambeef Butchery Assistant Elly Shindelele greets Lusaka Mayor Mulenga Sata at the opening of the new Shoprite store in Twin Palm, Lusaka.

Zambeef Butchery Assistant Elly Shindelele greets Lusaka Mayor Mulenga Sata at the opening of the new Shoprite store in Twin Palm, Lusaka.

Zambeef Products plc has opened its 122nd butchery in Zambia with the inauguration of its latest outlet at the new Shoprite store in Twin Palm, Lusaka.

Lusaka City Mayor Mulenga Sata officially opened the new supermarket in the up-and-coming suburb, praising the US$10 million investment in the mall, which has created 200 construction jobs in the past two years.

The new Shoprite store is the 22nd in the country for the company, and the sixth within Lusaka. Some 65 percent of the items on sale are sourced from local suppliers, noted Mr Sata.

Zambeef is among those suppliers, operating the butcheries in all of Shoprite’s outlets countrywide, as well as its own retail and wholesale outlets. In addition to 122 retail outlets, Zambeef has three wholesale depots across the country.

Lusaka Mayor Mulenga Sata inspects the butchery counter, run by Zambeef, at the new Shoprite store in Twin Palm, Lusaka, assisted by Butchery Manager David Malunga and Butchery Assistant Elly Shindelele.

Lusaka Mayor Mulenga Sata inspects the butchery counter, run by Zambeef, at the new Shoprite store in Twin Palm, Lusaka, assisted by Butchery Manager David Malunga and Butchery Assistant Elly Shindelele.

Commenting on the growth of the company’s retail division, Zambeef Products Chief Executive Officer Francis Grogan said: “Consumers are demanding higher quality meat, better hygiene standards and more value for money. For these reasons Zambeef has become the supplier of choice for households throughout the country, who recognise the benefits brought by Zambeef’s international standards of food hygiene and meat handling procedures.”

In addition to convenient purchase of quality meat, dairy and egg products, shoppers are able to buy Zambeef’s range of refreshments including Zamjuice milk blends, ZamSip drinking yoghurts, fresh milk and Zamanita cooking oil in Shoprite supermarkets.

Zambeef’s commitment to working with local suppliers means consumers are assured of fresh, quality products that also benefit Zambia’s economy and help support rural livelihoods, added Mr Grogan.

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