ZAMBEEF ONSIDE TO FUND GHANA MATCH COVERAGE
Agribusiness giant sponsors radio broadcast of soccer decider
Zambeef Products PLC has stepped in to provide K70,000 of sponsorship to ensure the crucial World Cup qualifier between Zambia and Ghana is broadcast live across the nation.
The meat-to-stockfeed producing conglomerate handed over funds to the Zambia National Broadcasting Corporation (ZNBC) yesterday (Wednesday, September 4) in an exclusive deal that ensures millions offer radio listeners throughout the country can tune in to hear the match on Friday (September 6).
“This radio platform reaches the most remote parts of Zambia and gives ordinary Zambians who do not have televisions an opportunity to catch live commentary on critical national team matches,” said Zambeef Group Head of Marketing Perry Siame. “As per tradition we continue to take the lead on these soccer radio commentary sponsorships and this year so far we have sponsored a number of live matches including all the Zambian matches played during the COSAFA cup.”
Zambeef sees its support for match broadcasts over the years as a means of giving back to the country and the customers who have helped build the company over the last 18 years.
Chipolopolo play Ghana’s Black Stars in the 2014 FIFA World Cup Group D qualifying decider in Kumasi, Ghana, kicking off at 17hrs on Friday.
In what promises to be a thrilling match, Zambia must win to qualify for the final play-off stage of the Africa zone 2014 FIFA World Cup qualifiers. The Black Stars currently lead Group D with 12 points, one point more than Zambia.
ZNBC Sales Director Peter Shula said: “Zambeef has a track record of supporting our soccer broadcasts, and we are delighted to welcome them onside again for this important match. The company exemplifies the spirit of teamwork that is necessary to beam these international games to households countrywide.”