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Proflight boosts tourism at ZATEX
Minister of Chiefs and Traditional Affairs Hon. Lawrence Sichalwe inspects the Proflight Zambia stand at ZATEX

Minister of Chiefs and Traditional Affairs Hon. Lawrence Sichalwe inspects the Proflight Zambia stand at ZATEX

LUSAKA, ZAMBIA – Proflight Zambia has commended the Zambia Tourism Agency for hosting the recent third consecutive Zambia Travel Expo (ZATEX) ad selling Zambia’s potential in tourism to the wider display. The exhibition has played a pivotal role in bringing local stakeholders in various industries together to promote Zambia as a tourism destination.
Proflight Zambia’s director of government and industrial affairs Captain Philip Lemba says: Growing the industry requires participation of all industry stakeholders and the expo has been a good platform of sharing challenges and solutions. ZATEX has displayed the tourism potential Zambia has in plain sight. “There is huge potential in Zambia’s tourism market, through such ingenuities we can achieve better things for Zambia. Proflight is commented in driving and promoting growth in the tourism industry through providing affordable, efficient and safe flight connections,” said Capt. Lemba.
The airline being a sponsor and participator in the expo is thrilled with this year’s participation and attendance of tourism stakeholders and buyers. Capt. Lemba expressed his delight: “We are thankful to Zambia Tourism Agency for setting up the expo as it creates a chance to showcase the rich tourism endowment of our region and building future business networks.” “We are proud to be part of this year’s exhibition and the opportunity to sell our potential is worth utilizing,” he added.
Proflight has been a sponsor and partner with ZATEX since the time it commenced. Proflight has been dedicated and active in working hand in hand with government and other industry stakeholders in growing tourism through the MICE initiative. “In a bid to support and boost tourism travel, Proflight has put up promotions which have reduced its fares on Lusaka to Mfuwe and Kasama only at K699 one way excluding taxes and K1550 return on Lusaka to Ndola, Solwezi and Livingstone.” Proflight has big promotions running on its domestic and international routes, ZATEX has proved to be quite a good platform for the airline to share and sell.
ZATEX provides a networking platform for industry players in the region as well as the global tourism industry. This gives industry players a unique opportunity to create valuable business relations that will enhance tourism marketing activities.
The Government of Zambia has identified tourism, including arts and culture as one of the priority growth sectors of the national economy. For tourism growth to be meaningful a steady and development aviation network must be in place. Aviation is central and very important in building tourism; a well-connected country has the potential to offer quicker means of transportation to top tourism destinations. To facilitate and promote sustainable tourism and arts development and, culture preservation for socio-economic development, Proflight airline works towards offering the world class service on its domestic and international routes. To be a destination of choice with unique features, Proflight’s role in the tourism chain is key” Proflight since its 27 years of flying has offered charter and scheduled flights in Zambia and the sub region to enable travellers to connect to the tourism sites.

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