HERSH CONTINUES TO MAKE CAPE TOWN SHINE IN NEW FEEL-GOOD VISUALS FOR ‘IF I COULD’
Johannesburg, Wednesday, 09 March 2022 – Consistent with the theme of repping his city, Cape Town, singer Hersh drops the music video for his latest single ‘If I Could’ off debut EP, Peace of Mind. The video directed by Martin ‘Marty’ Bleazard provides good vibes that show the fun side of Hersh and Cape town. The colourful addition of lyrics and animation in the video adds a vibrant and playful feel to the visuals. WATCH HERE.
Speaking about the inspiration behind the single Hersh said: “The inspiration for the video was to showcase the fun side of being able to do what I love in my beautiful city. The track is also a statement to show that I am working and not planning on stopping even ‘If I Could’.”
Hersh dropped his EP, PEACE OF MIND, 25th of June and was selected as Apple Music Up Next Artist and has never looked back. The EP title reflects the scope of his expansive and enigmatic style and is inspired by how he reached peace of mind. The body of work represents the balance between his mind and his heart. The Project is honest and encapsulates love, truth, dreams, and opportunities.
Speaking about where I Could, fits in in the journey of Peace of Mind he says; “If I could is such a feel-good track. The track is a part of the journey where I am happy with everything that is going on yet still focused on obtaining ‘Peace of mind’. At this point, I have been working hard. When someone says take a break, let’s do something other than make music, my response would be; If I could but right now, I got to keep going”.
ABOUT HERSH: Growing up in a family of singers, music was always in Hersh’s blood and he started his career in high school talent shows with his group. After high school he went solo and taught himself how to produce, mix and master. His musical influences include legends in the industry such as Michael Jackson, Masego, Ty Dolla Sign, Chris Brown, and Drake. However, he draws most of his influence from lived experiences. It took the talented singer a while to discover his sound, but now he comfortably describes himself as an R&B artist. When describing his sound, Hersh said, “I would describe myself as an R&B artist with hip hop influences. I came up in the new wave, but I consider myself different from the new wave artists because most of them are rappers and I am more R&B and soulful.”
Watch the ‘If I Could’ music video Here.
Listen to Hersh’s EP, ‘PEACE OF MIND’ here.
Check out his interview with LootLove here
Connect with Hersh: