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Dua Lipa And Jaguar Create Music Track Every Fan Can Remix And Call Their Own

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Jaguar and global superstar singer-songwriter Dua Lipa launch pioneering tech and music collaboration with live performance of exclusive remix of unreleased track, Want TO {PACE Remix} – created by utilising innovative technology from the Jaguar all-electric I-PACE – at Sugar City in Amsterdam, Netherlands…Fans can personalise their own version of Dua Lipa’s latest track Want TO {PACE Remix} at remix.jointhepace.com, from data captured by the all-electric I-PACE, through Spotify, or by tapping a rhythm on a mobile. #thepace #jaguar.

  • Global superstar and singer-songwriter collaborates with Jaguar to create music in a completely new way using revolutionary technology
  • Fans can personalise their own version of Dua Lipa’s latest track ‘Want To’
  • Jaguar’s innovative software creates personalised remixes in three ways: from data captured by the all-electric I-PACE, through Spotify, or by tapping a rhythm on a mobile
  • Over a million different remixes are possible, in different moods, tempos and styles of music, including hip-hop, orchestral and drum and bass
  • ‘Want To’ has already become the most remixed song in history after Dua Lipa launched the track at a secret gig in Amsterdam
  • The ‘Want To’ track was influenced by data from Dua Lipa’s drive in an I-PACE and the song will feature on the new, deluxe version of her album, released Friday 7 September, 2018
  • Video available here: https://www.youtube.com/watch?v=wBRmR4q5EFM

Watch The Video Below

British/Kosovan singer-songwriter Dua Lipa has collaborated with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.

AMSTERDAM, NETHERLANDS – SEPTEMBER 03: Jaguar and global superstar/singer-songwriter Dua Lipa launch a pioneering tech and music collaboration with a live performance of the unreleased track ‘Want TO (PACE Remix)’ at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands. .The track was created using innovative technology from the Jaguar all-electric I-PACE, and fans will be offered the opportunity to create their own versions. (Photo by David M. Benett/Dave Benett/Getty Images for Jaguar)

Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass.

The track has already become the most remixed song in history following its launch at an exclusive gig at Sugar City in Amsterdam, where music fans and stars from across Europe, including supermodel Doutzen Kroes and actress Alix Benezech, drove the all-electric I-PACE to create their own versions.

AMSTERDAM, NETHERLANDS – SEPTEMBER 03: Grace Carter attends the launch of a pioneering tech and music collaboration between Jaguar and Dua Lipa at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands. The evening will include a live performance of an exclusive remix of the unreleased track, ‘Want TO (PACE Remix)’ which was created using the innovative technology from the Jaguar all-electric I-PACE. (Photo by David M. Benett/Dave Benett/Getty Images for Jaguar) *** Local Caption *** Grace Carter

To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.

The Dua Lipa x Jaguar version of ‘Want To’ appears on the album ‘Dua Lipa The Complete Collection’, released this Friday, 7 September.

AMSTERDAM, NETHERLANDS – SEPTEMBER 03: Global superstar/singer-songwriter Dua Lipa, wearing Balmain, and Jaguar launch a pioneering tech and music collaboration with a live performance of the unreleased track ‘Want TO (PACE Remix)’ at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands. .The track was created using innovative technology from the Jaguar all-electric I-PACE, and fans will be offered the opportunity to create their own versions. (Photo by David M. Benett/Dave Benett/Getty Images for Jaguar) *** Local Caption *** Dua Lipa

Speaking at the track’s launch in Amsterdam, Dua Lipa said: “I’m so excited to collaborate with Jaguar and push the boundaries of music and technology for my fans. It’s pretty mind-blowing that anyone can create their own unique version of my single ‘Want To’ based on the way they drive a Jaguar, or what music they listen to.

“It’s crazy to think that the data from my drive in the electric I-PACE can alter the energy of my music to create a totally new and incredible sound.”

AMSTERDAM, NETHERLANDS – SEPTEMBER 03: Doutzen Kroes attends the launch of a pioneering tech and music collaboration between Jaguar and Dua Lipa at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands. The evening will include a live performance of an exclusive remix of the unreleased track, ‘Want TO (PACE Remix)’ which was created using the innovative technology from the Jaguar all-electric I-PACE. (Photo by David M. Benett/Dave Benett/Getty Images for Jaguar) *** Local Caption *** Doutzen Kroes

It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at http://remix.jointhepace.com. This innovative app allows users to remix the Dua Lipa track using their Spotify streaming history – taking data from the music they listen to and rearranging elements of the track to create a personalised version. From the average tempo of your playlists, to the mood and energy of the music you stream most often, the data is used to conduct a remix just for you. Those without a Spotify account can also create a remix in the app by tapping their mobile to ‘set the pace’ of a new version of the song.

All remixes can then be shared via the user’s social channels.

.In this handout image provided by Jaguar, Jaguar and global superstar/singer-songwriter Dua Lipa launch a pioneering tech and music collaboration with a live performance of the unreleased track ‘Want TO (PACE Remix)’ at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands. The track was created using innovative technology from the Jaguar all-electric I-PACE, and fans will be offered the opportunity to create their own versions..

More photos from the event can be found by clicking on the image below

DUA LIPA AND JAGUAR CREATE MUSIC TRACK EVERY FAN CAN REMIX AND CALL THEIR OWN

 

JAGUAR CHANNELS:

Website: jointhepace.com

Facebook: www.facebook.com/Jaguar

Instagram: https://www.instagram.com/jaguar

YouTube: www.youtube.com/JaguarCars

#thepace

#jaguar

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