BUSINESS

CHEERS FOR ZAMBIAN BREWERIES’ NEW STAR GLOBAL BEER STELLA ARTOIS

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Zambian Breweries country director Jose Moran at the launch of the company's latest beer, Stella Artois.

Zambian Breweries country director Jose Moran at the launch of the company’s latest beer, Stella Artois.

Lusaka, Zambia – Not even the rain could dampen Zambian Breweries’ launch of the high-quality global beer Stella Artois. Guests turned up in numbers at the Roan and Sable restaurant in Lusaka to celebrate the introduction of the world-class beer on the Zambian market.
The launch under the theme ‘Host Beautifully’ was attended by business leaders, socialites, and local celebrities. A variety of gourmet dishes were presented to the guests to show Zambian Breweries’ support for the development of culinary arts in Zambia. Guests were entertained by acclaimed DJ El Mukuka and International violinist Caitlin De Ville.

The Belgian pilsner Stella Artois is available for the first time on the Zambian market giving the nation’s drinkers the chance to enjoy an exciting new drink.
Stella Artois is one of the world’s best-selling beers, a classic Belgian lager, golden in colour with exceptional clarity and a spicy hop character that is enjoyed in more than 80 countries. Its full, characteristic flavour and excellence is assured through a superior brewing process and by using the finest ingredients available.

Guests enjoy the launch of Zambian Breweries' latest beer, Stella Artois.

Guests enjoy the launch of Zambian Breweries’ latest beer, Stella Artois.

Zambian Breweries’ country director Jose Moran is delighted to give the country’s consumers the choice of such a fine product that has been a favourite for centuries in Europe. He said: “We are very pleased to introduce Stella Artois on the Zambian market.” “It brings a whole new taste to our beers and product line. It’s a distinct lager, perfect for anyone wishing to drink in style or celebrate.”

Stella Artois’ roots can be traced back to the Den Hoorn brewing enterprise in 1366, in the Belgian city of Leuven. It was originally brewed as a special holiday beer and christened Stella, which is Latin for “star”. The beer was so well received that it became available all year round. In 1717, Master Brewer Sebastian Artois bought the brewery and changed its name to Artois. A protected historical site, the modern Stella Artois brewery, still located in Leuven, was built in 2004.

Guests enjoy the launch of Zambian Breweries' latest beer, Stella Artois.

Guests enjoy the launch of Zambian Breweries’ latest beer, Stella Artois.

Stella Artois is brewed using only the finest natural ingredients – water, barley malt, hops, non-malted grains and Stella Artois’ unique yeast strain – a much-cherished secret that has been kept throughout the years. Stella Artois contains 5.2 percent alcohol by volume. It is also great with food. Stella Artois’ crisp, refreshing flavour pairs well with intensely flavoured Thai, Asian Fusion and Indian dishes such as curries. The bitterness also helps cut through cream sauces in pastas.