BEYONCE BECOMES THE FIRST BLACK WOMAN TO WEAR ICONIC TIFFANY DIAMONDS
Tiffany & Co. has unveiled the first part of its new ad campaign, “About Love,” starring Beyoncé and Jay-Z. It marks the first time the couple has appeared in a campaign together.
Beyonce and Jay-Z are the new faces of luxury jewelry company Tiffany & Co’s About Love campaign. The singer, 39, emulated Audrey’s famous Holly Golightly character in the Sixties romcom Breakfast at Tiffany’s as she slipped into a little black dress while posing alongside her husband.
The massive yellow diamond was originally unearthed in South Africa in 1877 and had previously only been worn by four women: Mary Whitehouse, Audrey Hepburn, Lady Gaga, and Gal Gadot. Beyonce now becomes the fifth woman to wear the Diamonds and first black woman ever!
The Tiffany Diamond: The massive gemstone was first unearthed in South Africa in 1877 and was first reset in necklace form to mark Tiffany’s 175th anniversary celebration in 2012
The mother of three looked stunning in a figure-hugging black gown with cheeky sheer panels and a pair of mesh elbow gloves. Her husband, rapper Jay-Z looked dapper in a suit as he gazed at his wife of 13 years.
Jay-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. The entertainment superstars pose in front of Jean-Michel Basquiat’s 1982 painting “Equals Pi.” Beyoncé also posted additional images on her Instagram with a simple caption reading, “About Love.”
Beyoncé and Jay-Z are the epitome of the modern love story,” the jewelry house’s executive vice president of product and communications Alexandre Arnault said in a statement. “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
The print campaign, shot by Mason Poole and styled by June Ambrose and Marni Senofonte, launches Sept. 2. A companion film, to be released Sept. 15, features Beyoncé performing “Moon River.” The film was shot by Jay-Z on a Super 8 camera and directed by Emmanuel Adjei. The campaign will include additional films created by director Dikayl Rimmasch and second unit director Derek Milton.
As part of its work with the Carters, Tiffany & Co. has pledged $2 million towards scholarship and internship programs for Historically Black Colleges and Universities